Social Media Profile Templates for Inactive Accounts
Context
For Book Readers
If you've read The Digital Marketer's Playbook, you know that social media handles are digital assets. Even if you don't plan to use a social network actively, claiming your brand's username prevents others from potentially misusing it. These templates help you set up professional-looking profiles that clearly communicate your status while protecting your brand.
For Non-Book Readers
Social media usernames (handles) like @yourcompany or facebook.com/yourcompany are valuable brand assets. Even if you don't plan to post regularly on every social platform, it's important to claim these handles to:
- Prevent others from impersonating your brand
- Keep your brand name consistent across the internet
- Direct people to where you are actually active
- Protect your brand's reputation
When and How to Use These Templates
When to Use
- When claiming a new social media handle for your brand
- When you have an account but won't be active there
- When switching focus from one platform to another
- When protecting your brand name on emerging platforms
How to Use
- Pick the template for your platform (Twitter/X, LinkedIn, etc.)
- Choose between formal or informal tone based on your brand voice
- Replace the bracketed text [Company Name] with your details
- Add your website and contact information
- Customize the message if needed, but keep it simple
- Update the profile picture with your logo
- Pin a post (where possible) with the same information
Remember: Keep these profiles simple but professional. The goal is to protect your brand while clearly communicating where people can find your active presence.
Twitter/X
Formal Version
Official account of [Company Name]. This account is registered but not actively monitored. For updates and information, please visit [your-website.com] Contact: [email or preferred contact method]
Informal Version
Hi! This is [Company Name]'s official account 👋 We're not active here, but you can find us at [your-website.com] Need to reach us? [preferred contact method]
LinkedIn Company Page
Formal Version
This is the registered company page for [Company Name]. While we maintain this presence to protect our brand identity, this account is not actively managed. For current information about our company, products, and services, please visit our official website: [your-website.com] For business inquiries: [business contact email]
Informal Version
Hey there! 👋 This is [Company Name]'s official LinkedIn page. We keep this space to protect our brand, but we're not super active here. Want to learn more about us? Check out [your-website.com] Need to get in touch? [contact info]
Formal Version
About: Official Facebook presence of [Company Name]. This page is registered but not actively maintained. Description: While this page serves as our official Facebook presence, we currently focus our communication through other channels. For the latest updates and information about [Company Name], please visit [your-website.com] Contact Information: Website: [your-website.com] Email: [contact email]
Informal Version
About: Hey! This is [Company Name]'s official Facebook page 👋 Description: We saved this spot to keep our brand safe, but we're not posting much here. Want to see what we're up to? Visit us at [your-website.com] Get in touch: [preferred contact method]
Formal Version
[Company Name] | Official Account Registered account - not actively monitored Visit our website for current information ↓ [your-website.com]
Informal Version
[Company Name] 👋 Our official Instagram spot Not super active here, but you can find us at: [your-website.com]
YouTube
Formal Version
Channel Description: This is the official YouTube channel of [Company Name]. While we maintain this presence to protect our brand identity, this channel is not actively managed. For current information about our company and services, please visit [your-website.com] Contact: [business email]
Informal Version
Channel Description: Hi there! 👋 This is [Company Name]'s official YouTube channel. We keep this space to protect our brand, but we're not posting videos right now. Want to see what we're up to? Visit [your-website.com] Questions? [contact info]
TikTok
Formal Version
[Company Name] - Official Account This account is registered but not actively managed Visit [your-website.com] for updates
Informal Version
[Company Name] 👋 Our official TikTok (but we're not dancing yet!) Find us at [your-website.com]
Best Practices
- Always include your official website
- Provide a way to contact you
- State clearly that the account is not actively managed
- Keep branding consistent across all profiles
- Use your company's actual logo as profile picture
- Update contact information if it changes
Additional Tips
- Review these accounts quarterly to ensure information stays current
- Set up notifications for direct messages to avoid missing important communications
- Consider adding last update date: "Last updated: [Month Year]"
- Include links to your active social media profiles if applicable
📚 From my book "The Digital Marketer's Playbook"
This article is mentioned in Chapter 26 "The Landscape of Legal, Taxes and Brand Protection in Digital Marketing".
This is a list of copy-paste templates you can use for social media profiles that you are not actively using right now.
Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.