Yandex.Direct
Updated on 2024-12-25 19:35:01 UTCOfficial Website →
Primary Audience
Russian Market
Ad Formats
- Search Text Ads
- Display Ads
- Smart Banners
- Video Ads
Available Channels
- Yandex Search
- Yandex Display Network
- Yandex Services
Campaign Types
- Search traffic
- Brand awareness
- Performance
Key Features
Russian market reach
Local search dominance
Advanced targeting
Payment integration
Tracking Solutions
- Yandex.Metrica
- Custom tracking
Notable Characteristics
- Market leader in Russia
- Local language optimization
- Regional expertise
📚 From my book "The Digital Marketer's Playbook"
This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".
This is an updated list of the major Advertising Channel Providers available.
If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.
Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.