VIOOH

Updated on 2024-12-25 19:35:01 UTC
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Type: Digital Out of Home Category: Open Internet Budget Level: No Info Self Service: Yes

Primary Audience

Urban Population

Ad Formats

  • Digital Billboards
  • Street Furniture
  • Transit Displays
  • Mall Displays

Available Channels

  • Outdoor Screens
  • Indoor Screens
  • Transit Networks

Campaign Types

  • Brand awareness
  • Reach
  • Local promotion

Key Features

Programmatic DOOH
Real-time targeting
Dynamic content
Location targeting

Tracking Solutions

  • Audience measurement
  • Custom tracking

Notable Characteristics

  • Global DOOH reach
  • Programmatic capabilities
  • Location-based targeting

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.