The Trade Desk

Updated on 2024-12-25 19:35:01 UTC
Official Website →
Type: Programmatic Category: Open Internet Budget Level: High (Enterprise) Self Service: Yes

Primary Audience

Multiple

Ad Formats

  • Display
  • Video
  • Native
  • Audio
  • Connected TV

Available Channels

  • Multiple ad exchanges
  • Publisher networks
  • CTV platforms

Campaign Types

  • Programmatic buying
  • Cross-channel campaigns
  • Brand awareness
  • Performance

Key Features

Cross-device targeting
AI-powered optimization
Advanced reporting
Premium inventory access

Tracking Solutions

  • Custom integration
  • Multiple attribution partners

Notable Characteristics

  • Enterprise-level solution
  • Comprehensive targeting
  • Advanced analytics

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.