Snapchat Ads

Updated on 2024-12-25 19:35:01 UTC
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Type: Social Category: Walled Garden Budget Level: $5/day Self Service: Yes

Primary Audience

Gen Z

Ad Formats

  • Story Ads
  • Filters
  • Lenses
  • Collection Ads
  • Commercial Ads

Available Channels

  • Snapchat Stories
  • Discover
  • Camera
  • Map

Campaign Types

  • Brand awareness
  • App installs
  • Lead generation
  • Engagement

Key Features

AR features
Youth engagement
Location targeting
Creative tools

Tracking Solutions

  • Snap Pixel
  • Mobile measurement partners

Notable Characteristics

  • Strong AR capabilities
  • Young audience focus
  • High engagement rates

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.