Roku Advertising

Updated on 2024-12-25 19:35:01 UTC
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Type: Connected TV Category: Walled Garden Budget Level: No Info Self Service: Yes

Primary Audience

Streaming TV Viewers

Ad Formats

  • Video Ads
  • Interactive Ads
  • Sponsored Experiences
  • Display Ads

Available Channels

  • Roku Channel
  • Streaming Apps
  • Home Screen

Campaign Types

  • Brand awareness
  • Reach
  • Performance

Key Features

CTV targeting
First-party data
Interactive formats
Measurement solutions

Tracking Solutions

  • OneView platform
  • Nielsen DAR

Notable Characteristics

  • Leading CTV platform
  • Premium inventory
  • Advanced targeting

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.