Pinterest Ads

Updated on 2024-12-25 19:35:01 UTC
Official Website →
Type: Visual Discovery Category: Walled Garden Budget Level: No Info Self Service: Yes

Primary Audience

Lifestyle/DIY

Ad Formats

  • Standard Pins
  • Video Pins
  • Shopping Pins
  • Carousel Pins

Available Channels

  • Pinterest Feed
  • Pinterest Search
  • Pinterest Explore

Campaign Types

  • Brand awareness
  • Consideration
  • Conversions
  • Shopping

Key Features

Visual search
Shopping integration
Idea pins
Catalog connection

Tracking Solutions

  • Pinterest Tag
  • Conversion tracking

Notable Characteristics

  • High purchase intent
  • Long content lifespan
  • Strong female demographic

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.