Outbrain

Updated on 2024-12-25 19:35:01 UTC
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Type: Native Category: Open Internet Budget Level: No Info Self Service: Yes

Primary Audience

Content Readers

Ad Formats

  • Native Articles
  • Smart Feed
  • Click-to-Watch Video
  • Carousel Experiences

Available Channels

  • Premium publisher network
  • News sites
  • Content websites

Campaign Types

  • Content discovery
  • Traffic
  • Conversions
  • Brand awareness

Key Features

Premium publisher network
Content recommendation
Contextual targeting
Smart bidding

Tracking Solutions

  • Conversion tracking pixel
  • Integration with analytics

Notable Characteristics

  • Quality publisher network
  • Native content focus
  • Editorial context

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.