Microsoft Advertising
Updated on 2024-12-25 19:35:01 UTCOfficial Website →
Primary Audience
Global B2C/B2B
Ad Formats
- Search ads
- Shopping ads
- Display ads
- Native ads
Available Channels
- Bing Search
- Yahoo Search
- DuckDuckGo
- Microsoft News
Campaign Types
- Search traffic
- Conversions
- Brand awareness
Key Features
LinkedIn profile targeting
Import from Google Ads
In-market audiences
Shopping campaigns
Tracking Solutions
- UET Tag
- Conversion tracking
Notable Characteristics
- Often lower CPCs than Google
- Professional audience
- Microsoft properties integration
📚 From my book "The Digital Marketer's Playbook"
This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".
This is an updated list of the major Advertising Channel Providers available.
If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.
Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.