Meta Ads

Updated on 2024-12-25 19:35:01 UTC
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Type: Social Category: Walled Garden Budget Level: No Info Self Service: Yes

Primary Audience

Global B2C

Ad Formats

  • Image ads
  • Video ads
  • Stories ads
  • Carousel ads
  • Collection ads
  • Instant Experience
  • Messenger ads

Available Channels

  • Facebook Feed
  • Instagram Feed
  • Instagram Stories
  • Messenger
  • WhatsApp
  • Audience Network

Campaign Types

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installs
  • Conversions
  • Store traffic

Key Features

Detailed demographic targeting
Custom audiences
Lookalike audiences
Instagram integration
Shop integration

Tracking Solutions

  • Meta Pixel
  • Conversions API
  • App events

Notable Characteristics

  • Strong visual ad formats
  • Rich demographic data
  • Cross-platform capabilities

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.