LinkedIn Ads

Updated on 2024-12-25 19:35:01 UTC
Official Website →
Type: Professional Social Category: Walled Garden Budget Level: $10/day Self Service: Yes

Primary Audience

B2B

Ad Formats

  • Sponsored Content
  • Message Ads
  • Dynamic Ads
  • Text Ads
  • Lead Gen Forms

Available Channels

  • LinkedIn Feed
  • LinkedIn Messaging
  • LinkedIn Dynamic Ad placements

Campaign Types

  • Brand awareness
  • Website visits
  • Lead generation
  • Job applications

Key Features

Professional audience targeting
Company targeting
Job title targeting
Account-based marketing

Tracking Solutions

  • LinkedIn Insight Tag
  • Conversion tracking

Notable Characteristics

  • Premium B2B audience
  • Higher CPCs but quality traffic
  • Professional context

Sources

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.