Criteo

Updated on 2024-12-25 19:35:01 UTC
Official Website →
Type: Retargeting/Commerce Category: Open Internet Budget Level: No Info Self Service: Yes

Primary Audience

E-commerce

Ad Formats

  • Dynamic Product Ads
  • Display Ads
  • Native Ads
  • Video Ads

Available Channels

  • Open internet
  • Retail media
  • App inventory

Campaign Types

  • Retargeting
  • Customer acquisition
  • Commerce growth

Key Features

Commerce data network
Dynamic retargeting
AI-powered optimization
Cross-device targeting

Tracking Solutions

  • Criteo OneTag
  • API integration

Notable Characteristics

  • Strong in e-commerce
  • Performance focus
  • Rich shopping data

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.