Baidu Ads

Updated on 2024-12-25 19:35:01 UTC
Official Website →
Type: Search/Display Category: Walled Garden Budget Level: No Info Self Service: Yes

Primary Audience

Chinese Market

Ad Formats

  • Search Text Ads
  • Display Ads
  • Mobile Ads
  • Brand Zone Ads

Available Channels

  • Baidu Search
  • Baidu Display Network
  • Baidu Apps

Campaign Types

  • Search traffic
  • Brand awareness
  • App promotion

Key Features

Chinese market access
Local compliance handling
Mobile focus
Local payment integration

Tracking Solutions

  • Baidu Analytics
  • Custom tracking

Notable Characteristics

  • Dominant in China
  • Local market expertise required
  • ICP license needed

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.