Amazon Advertising

Updated on 2024-12-25 19:35:01 UTC
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Type: E-commerce Category: Walled Garden Budget Level: No Info Self Service: Yes

Primary Audience

Online Shoppers

Ad Formats

  • Sponsored Products
  • Sponsored Brands
  • Sponsored Display
  • Video ads
  • Audio ads

Available Channels

  • Amazon.com
  • IMDb
  • Twitch
  • Amazon Music
  • Fire TV

Campaign Types

  • Product sales
  • Brand awareness
  • Store traffic

Key Features

Shopping intent audience
Product targeting
Brand stores
Purchase data

Tracking Solutions

  • Amazon Attribution
  • Brand Analytics
  • MRC-accredited measurement

Notable Characteristics

  • Direct connection to sales
  • Rich shopping behavior data
  • Cross-category reach

The Digital Marketer's Playbook Cover

📚 From my book "The Digital Marketer's Playbook"

This article is mentioned in Chapter 3 "Structure of the Digital Advertising Ecosystem".

This is an updated list of the major Advertising Channel Providers available.

If you're having troubles understanding all the different channels available in digital marketing, you might find Chapter 3 of the book helpful.

Looking for more practical insights? Check out The Digital Marketer's Playbook Website, it's Springer Nature Link or the books additional resources. for a complete guide to managing digital marketing effectively.